Fashion History: The Cone Bra

Madonna donned the infamous cone bra during her 1990 Blonde Ambition tour. Designed by Jean Paul Gaultier, the cone bra epitomized his provocative aesthetic, giving him his “enfant terrible” reputation.

Gaultier took inspiration from the vintage Perma-Lift bullet bra created in the 1940s. These pointy brassieres were often worn by the famous movie actresses of the day and started the popular “sweater girl” look.

An obvious sign of sexuality, Madonna took this concept to the brink in her famous 1990 music tour by making it popular to wear underwear as outwear. Now More than 20 years later, Madonna has reprised her most famous costume for her MDNA tour.

Sources: NYMagTheStyleNotebook, BulletBra.org

Images: InStyle, Flickr, Huffington Post, BulletBra.org

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